Marketing policy of commercial varieties
The company has made a commitment to market its varieties and seeds tailored to the needs of smallholder farmers in index countries, and has policies and codes of conduct governing its marketing activities.
Quality and safety of varieties and seeds
The company has policies and protocols in place in accordance with international best practices to ensure biosafety, increased product suitability and product quality when marketing seeds of improved varieties in index countries.
The company has made a diverse portfolio of seeds, seed types and varieties available to smallholder farmers in index countries.
The company has established dedicated distribution channels and/or agro-dealer networks within index countries, which make its seeds accessible to smallholder farmers, including in remote areas.
Packaging and labeling
The company packages its products in quantities appropriate to the needs of smallholder farmers in index countries, and its packaging includes information in a local language, pictograms, and manufacture and expiry dates.
Other agricultural inputs
The company makes an effort to ensure that smallholder farmers in index countries have access to the necessary agricultural inputs other than seed, and learn about their appropriate and sustainable use.
Quality assurance and after-sales
The company has implemented management systems to ensure that its seed quality is maintained throughout the distribution system and that counterfeit seeds are not sold under its brand in index countries. It also has grievance mechanisms available to smallholder farmers in index countries.
Demonstration and promotion strategies
The company has programs, such as field days, demonstration services and promotion activities, to create awareness of suitable products available for smallholder farmers in index countries.
The company is involved in programs, either directly or through partnerships, to help make seeds more affordable to smallholder farmers in index countries, such as providing credit and insurance.
Transparency in Marketing & Sales
The company reports publicly on its policies, practices and results in this area.
Leadership in Marketing & Sales
The company has established innovative models or leading practices in this area.