“It’s not just investor-focused ratings, like the Dow Jones Sustainability Index, FTSE4Good and CDP. A growing number of NGOs and other organisations are bringing out their own rankings. Inspired by trailblazing efforts like the Access to Medicine Index and Greenpeace Cool IT Leaderboard, some more recent arrivals include the Oxfam Behind the Brands Scorecard, Access to Nutrition and Access to Seeds Indices and the US Dodd-Frank Conflict Minerals Benchmark.
Why are such rankings on the rise? In short, because campaign groups have found that the carrot can be just as effective as the stick. There are only so many ways you can tell a company they’re doing something wrong. Tell them their competitors are doing it better, and you might start seeing some changes”.
Read more: Corporate Citizenship