Orachos Napasintuwong received her PhD in Food and Resource Economics from University of Florida in 2004. She is currently Assistant Professor at the Department of Agricultural and Resource Economics, Kasetsart University in Bangkok, Thailand. Her teaching and research areas are economics of biotechnology and agricultural innovation, agricultural production economics, and consumer preferences for agricultural and food products. Orachos’ recent research focuses on economic analysis of varietal adoption and dissemination, maize seed industry structure, conduct, and performance in Thailand, and the maize seed production under contracts in Thailand.